B.A.(Journalism and Mass Communication)



B.A.(Journalism and Mass Communication)

Intake 30

Introduction

The BA JMC program typically spans over three to four years and covers a wide range of subjects aimed at developing a well-rounded skill set in journalism and mass communication. The curriculum is designed to strike a balance between theory and practical application, allowing students to grasp the fundamental concepts of media, communication theories, ethics, and technology, while also gaining hands-on experience through various projects and internships.

Eligibility Criteria

  • Passing of 10+2 or its equivalent examination in any stream conducted by a recognized Board / University / Council.

    • OR

  • Having passed Matriculation examination AND have also passed three year Diploma in any Trade from Punjab State Board of Technical Education & Industrial Training, Chandigarh or such Examination from any other recognized State Board of Technical Education, or Sant Longowal Institute of Engineering & Technology, Longowal.

Programme Educational Objectives (PEO)

PEO1: Utilizing strong professional aptitude and domain knowledge to develop smart media communication for the upliftment of society.

PEO2: Applying research and entrepreneurial skills augmented with a rich set of Communication, teamwork and leadership skills to excel in their profession.

PEO3: Showing continuous improvement in their professional career through life-long learning, appreciating human values and ethics.

Programme Specific Outcomes (PSO)

PSO1: Expertise in the field of Broadcast, Print, Electronic, and Digital Journalism.

PSO2: Applied proficiency in the disciplines related to Mass Communication.

Programme Outcomes (PO)

PO1: The students learn competencies and skills required by the media world.

PO2: They will be well-integrated in the industry, being industry-ready at the outset.

PO3: The students would have acquired great confidence by the end of the course, having had hands-on experience with media software, intensive training in media writing, and media exposure in journalistic writing, through informal internships

Course Outcome_BAJMC